Name of organization
The name of the organization that deals in coffee is Mystic Monk Coffee. The firm’s vision aims to transform the society that contains 13 rectors to a 500-acre religious complex.
Mission and Strategy (how achieved)
The firm’s mission is to generate elevated products in coffee mostly Arabica beans. The mission gives the industry the opportunity to realize its vision of acquiring the 500-acre Ima Lake ranch. The monastery has a directive of generating coffee using Arabica beans then holding sales of the product through verbal means. The firm immensely uses monks in the monastery as sources of labor. The monks buy coffee from Seattle coffee brokers and process the coffee into excellent coffee products. The generated results include whole and ground beans sold as decaffeinated or caffeinated coffee. This product is further separated to different varieties of light, medium and dark roast.
The Position of Interviewee and Duration worked in the firm
According to the interviewee, the monks also produce the coffee in different flavors such as Chants of Carmel, Cowboy Blend, Royal Rum Pecan and Mystic Monk Blend. The interviewee also indicated that the strategy to market might be focused on internet marketing. They also sell their coffee through telephone ordering. The interviewee has worked for Mystic Monk Coffee for 2 years as the head of production.
Organizational Culture
The firm has an organizational culture and business model based on internal practices. For instance, the firm only employs monks from its monastery in Wyoming. In addition, the monks observe their religious activities and operations at the firm are internalized. The marketing process occurs through word of mouth. In addition, the firm only sells its products to loyal customers in catholic parishes and monasteries. The firm fails to generate production on a full time because the monks must pray and perform other religious activities such as reflection. Interestingly, the firm does not sell its products to external customers, from other churches. The firm also does not employ people outside its monastery. This organizational culture hinders the firm in marketing and management (Williams 67).
Effects of the Culture
This organizational culture hinders the growth of the firm because it prevents increases in sales. Though the firm has embraced technology such as online marketing, it does not have physical or online outlets for selling its products to people from outside churches. The firm does not apply innovative marketing strategies such as sensory and mix marketing. These strategies are producer-oriented because it considers various processes such as production, pricing and promotional activities. A combination of sensory and a diversified marketing measure hold the ability of presenting Mystic Monk Coffee with its objectives. In addition, opening up their products to other consumers is crucial in enabling the industry to prosper.
The company lacks a well-structured organizational framework. This may lead to the misplacement of objectives and responsibilities. The firm needs to employ qualified individuals for the various sections of productions to ensure efficiency and effectiveness (Williams 29). In addition, the organizational culture limits full tie production because of religious devotions. Maintaining full time production will ensure the firm attains its market, financial and growth objectives. A qualified management and employee team will ensure the firm operates on well-formulated approaches aimed at its growth objectives and future operations. The firm’s dream and task should have broadness and target the development of the plant, monastery, and production of quality coffee, in addition to improving the livelihood, of its workers.
Work Cited
Williams, Chuck. MGMT5. New York: Cengage South-Western. 2012.
