The Toyota new motorbike product
Organizational overview
The Toyota Company commenced in 1933 from a former company by the name Toyoda Automatic Loom Works named after its founder Kiichiro Toyoda in Japan. The company produced its first car in 1935 (Borowski, 2010). Vehicles sold by the name Toyoda until 1936 where they now changed the name to Toyota.
The management of Toyota Company sat down and passed various policies that would protect the roles and duties performed in the firm. Some guidelines were introduced in the Toyota firm that it follows to date to improve its production and maintain its flag high above all other motor companies such as Yamaha, BMW and Honda. The Toyota management set its goals, which tend to be follow and achieve to ensure that the firm becomes highly productive hence competitive (Borowski, 2010).
The Toyota Company sets rules and the employees are entitled to follow the rules. As a company, Toyota has its own principles and the employees are required to follow. For instance, they are required to work as a team, should have respect, should also be able to challenge and improve at the same time. The company also takes it time and uses some steps to solve problems that may occur it also tries to solve its problems from the base to discourage it from happening again and help the workers to learn from their mistakes (Hino, 2006). The key mission statement of the Toyota Company is to produce unique products, auto motor that are unique and satisfy the desires and preferences of the customers. The new product to be launched will be marketed especially in the United States of America. This is for the key reason that the target market will be mainly the middle aged American citizens.
New product description
Toyota as a company has decided to launch a new product; motorcycles to continue soaring higher than BMW Honda and Yamaha. Toyota motorbike has been created with a higher engine power. This is for the key reason that existing motorbikes from the other companies have a lower engine power hence when travel for long distances they tend to breakdown or even breakdown forever. The Toyota motorbike is used in hilly parts and for long journeys than the others because of the high engine power (Hino, 2006). Most of the auto motor products produced by the Toyota organization have engines created with a higher cc as compared to the other motorbikes. Other firms such as BMW and Yamaha produce motor bikes with an engine power of 85c-100cc but the Toyota motorbike will definitely have engine power at 150cc-180cc (Borowski, 2010).
The Toyota motorbikes are to be manufactured with lower fuel consumption compared to the BMW the Honda and the Yamaha. Due to the economy and high fuel costs, Toyota is trying to make the life of the customer comfortable by manufacturing a low fuel consuming motorbike. The motorcycle that is launched by the Toyota firm will also become faster compared to the ones produced by Yamaha, BMW and the Honda (Hino, 2006). This will save the consumer’s time in the sense that the distance covered in a short time interval. This is for the chief reason that the Toyota motorcycle will have a high engine power than the rest.
The Toyota Company is also selling the motorcycle at a lower price at the customer’s beneficiary. The customer’s might also get it on loan and on hire purchase unlike the Honda and the BMW, which are expensive, and do not sell their products on hire purchase or on loans. This is done so that everybody has a privilege of owning one. The Toyota motorbikes are made of heavy metal to make the motorbike to last for an exceptionally long period. Even if a person gets an accident with the motorbike it can still be repaired and used again. The other three companies, BMW, Yamaha and Honda manufacture the motorbikes with weak metal hence easy to breakdown. . The Toyota Company also offers a long warranty than the other BMW, Yamaha and Honda. The warranty offered might last for one and half years compared to the others, which the warranty may take only eight months (Hino, 2006).
References
Borowski, A. (2010). Report on the Toyota Company. München: GRIN Verlag GmbH.
Hino, S. (2006). Inside the mind of Toyota: Management principles for enduring growth. New York, N.Y: Productivity Press.
