Branding
Introduction
When starting a business, it is important for the company to be recognized by the customers for it to be able to make profit. This is done by the brand of the company. A brand consist the name and the trademark of a company. This is what attracts customers to purchase the commodity of a certain company more than the others. A brand of a company mostly entails the name and the logo on the product being sold on the marketplaces. A brand also entails how the customers perceive the name of the company in association to the value and the genuinely of the businesses products.
A brand is also seen as a set of promise given to the customers by the business corporation. It is a collection of different essential principals that can be understood by any person who may want to make a business transaction with a company (Gupta, 2009). A brand is a way of communication and the impression impact portrayed by the company to its customers, employees, analysts and persons who want to acquire shares in the business. The satisfaction of the customer’s desire by a company’s commodity can also be related to the brand of the company.
The purpose of this paper is to create a brand for a soft drink manufacturing company which is yet to be released in the market. The Soft drink is intended to increase sales in the company and thus I ought to include the 5ps to trigger persuasiveness in the marketing pitch which will include, place, product, people, product, promotion. I will use Lion Energizer Soft Drinks Company which is located in Australia and Lion Energizer will be the name of the soft drink. The name suggests that when the soft drink is consumed, it restores and refreshes the energy of the consumer. The individual feels like he or she has more energy just like the Lion. In accelerating its promotion a reliable advertising media ought to be used. The Lion Energizer Soft drink ought to be located in convenient place within the reach of the customer. In increasing customer’s loyalty, I will also come up with a logo for the drink. The major essence of a logo is to attract more customers to buy the commodity thus the need to select on a more attractive and unique logo. The logo represents the name of the commodity. It can be used instead of the drinks name since it entails picture information of what the commodity is all about.
In relation to the name and the logo of the drink, I choose the slogan of the drink to be “Just a sip and you are on wings.” This was considered from the fact that the drink rejuvenates the energy of the consumer thus making him feel like flying high just like a bird. The slogan I selected has also a positive impression on the customers. When the customers read this slogan, they will be prompted to buy the soft drink with the aim of confirming the curiosity of whether they can fly or not.
Ways to successfully brand the new Lion Energizer soft drink.
There are several ways that the lion Energizer can employ to maintain itself its product in the market place. The first step the company can take to brand the soft drink is by advertising the Lion Energizer drink. The advertisement can be made through online on the internet, media, through vendors and by printed press. Advertisements can be done repeatedly to attract more customers and make them to be familiar with the commodity thus increasing its purchasing power. The company should also vary the modes of the advertisements to make sure they attract customers who are both of old age and the young generation (Gupta, 2009).
The company should also identify the different competitors it has on the marketplace. This is very important since the firm will know the type of strategies to be laid for the success of the Lion Energizer drink. The company should also regulate the price of the Lion Energizer drink in the market places to make it more customers friendly. This makes the Lion Energizer soft drink to be affordable by all the customers. Both adults and the youths can afford the price of the drink in the market making it more recognized in the market than any other type of soft drink available in the market.
SWOT Analysis of Lion Energizer soft drink
SWOT analysis involves the strengths of lion energizers soft drink, its weakness, opportunities and threats that face the soft drink.
Strengths of Lion Energizer soft drink
Lion energizers soft drink shall gain popularity in Australia from the many advantages that the drink will have over the other soft drink.Subsidised prices and quality product shall generate an interest in consuming the drink as their will be no any other soft drink in Australia that can be compared to lion energizers soft drink. An extra strength of the lion energizers soft drink is what shall increased sales for its company because of the massive popularity. The profits earned will be used for the advertising of Lions Energizer thus making it more familiar to the customer. It is presumed that more citizens from Australia will be loyal to lion energizers soft drink. This will make it easier for the Lion Energizer to be assimilated in its population.
Weakness of Lion Energizer soft drink
Although lion energizers soft drink is alleged to have more several strengths, it also has some disadvantages. The soft drink will only be recognized in Australia market alone and therefore will only be available drinks to the citizens of Australia. There are numerous types of soft drinks in Australia that are similar to the lion energizers soft drink product but only a few of them are recognized in the market. The Lion Energizer drink might also end up in this category thus making it hard to be recognized in the market.
Opportunities of Lion Energizer soft drink
Lion energizers soft drink will have a number of opportunities in the future. Since it is only made in one flavor, Lion Energizer soft drinks shall be manufactured in different flavors like strawberry and vanilla. This will increase its marketing purchasing power thus making it more profitable in the market. Invention of other flavor of the Lion Energizer soft drinks in the market such as Lions Energizer strawberry flavor soft drink will also increase the profit made in the buying it. Exportation of these extra flavors of Lion Energizers soft drinks internationally will increase its popularity making it more competitive than other soft drinks internationally.
Threats of Lion Energizer soft drink
Despite the fact that lion energizers soft drink shall be recognized and thus have a great deal of customers in the world than any other soft drink, it shall have some draw backs or threats which might comprise it availability in the market . The major threat of lion energizers soft drink is the numerous businesses are also investing in soft drink products. This will increase the competition in the market thus reduce the popularity of this soft drink. It will also take more time before Lion Energizing drink is recognized in the market and adapted by customers again.
Strengths- Coca Cola is an extremely recognizable company. Popularity is one of its..
Reference
Gupta, S. (2009).Branding and Advertising, New York: Global India Publications
Kapferer, J. (2008). The new strategic brand management: creating and sustaining brand equity long term, Kogan Page Series, New Strategic Brand Management: Creating & Sustaining Brand Equity, Edition4, London: Kogan Page Publishers
