First five questions you’d ask Mr. Dienst and why?
What is the amount of time required?
Time is a very critical and often despised. The amount of time available determines the organizations strategy, plan and operations. For instance, when an organization is penetrating new markets it requires more time for planning, collaboration and implementation of the public relation strategy compared to an already existing company .
Are the products working and are they ready for market?
Although it may appear apparent , its necessary t for an organizations product or service to sell well and provide a basis of characteristic and functionality so as to attend to the needs of consumers
In what way do you intend to engage your target consumers?
This question addresses various specific problem that can be solved and also build key functionality that meets various needs. It’s important for an organization to Identify its target customers and develop appropriate messages modified to cater precisely for their requirements. Consequently, public relations group needs to combine efforts with customers and get involved with to engage with targeted community members either through social networks or forums in order to understand them well. Understanding the behavior and what truly compels customers enhances competitive advantage..
Is there customer references?
The media and bloggers are normally cynical regarding claim that corporations formulate about their products and services. It’s important to have a reference group of customers since its better to prefer talk straightforwardly to consumers concerning the compelling aspects of their products. Regardless of the number of customer references that can allocate positive feedback with media and are greatly valuable and may considerably corroborate concerns, show impetus and improve the chances of news coverage. While
Does Mr. Dienst have third-party references that are common with the company and products and services?
This information is important to Industry analysts who are able to validate a organization’s position in the market. Industry analysts are able to track the company’s space.
b)Messages Development Process
Top issues for audience are as follows Employees: job security, salaries and compensation and favoritism; Investors: inflation, qualified talent pool and globalization; Retailers: inadequate capital, poor technology, skilled workforce. Phrases that address critical issues are as for employees; equality, security, sufficiency, for retailers, technology, capital , skilled for instance product development, workforce.
Consolidation
Factors affecting any audience have a general impact on other audience for instance when retailers lack capital to buy product for investors, investor will have low profits and tend to lay off employees who wont have job security.
Consolidate overlapping messages
Employees: For Job security reassure employees. Give appropriate Salaries and compensation and ensure equality. Investor: conduct appropriate market research and product development.
Retailers: incorporate technology and source for funds
Core messages in audience-specific statements
This includes availability of good working environment for employees, financial and technical support for retailer and value creation for investors.
c)Top communication/PR recommendation and why?
Improving Verbal communication
Speaking an incredibly significant aspect in building public relations, predominantly for top positions such as CEOs since they act as spokespersons of the company. The company needs to train the public relations team on how to pitch ideas to the press and interrelations with internal and external stakeholders. Verbal communications are significant when giving presentation outlining a creative idea since they depict the picture of the organization.
Effective interpersonal communication
The company officials show keep in mind those public relations entails building relationships. Therefore establishing firm interpersonal communication proficiency is vital. This implies that have concepts on relationship status with other people, and the circumstances, that may be proficient, ecological and psychological. Public relations have a mutual interaction. This is because marketing entails collaborations within public relations, advertisements, product development among other outside audiences such as the press.
risk/issues/crisis best practices
Failure of products
Whenever consumers experience serious problem with products its is important for the company to respond quickly since hesitation in response can lead to very adverse problems such as loss of market share. Establish any possible communication lines in order to talk to consumers. For instance incase there is accidental poisoning, establish a call line to update and keep consumers informed.
Internal conflicts
Rumors are commonly spread in everyday life of the organization. Therefore its very crucial quickly responds to any form rumor that may be identified around the organization. Employees need to be assured of jobs security and incase the company is experiencing any issues they should explained straight forwardly.
Misleading information
False information, especially when spread through the media has a great impact to the market share of the company. Spread of misleading information is one of the most serious problems that can be encountered within the company. The only possible solution is to set up effective communication means that can be used to reassure consumers.
Reference
Aspatore Books(2007) Building Customer Relationships Through Public Relations: Industry Leaders on Creating a Reputation, Maintaining Your Brand, and Establishing Awareness and Relevance in the Marketplace. Aspatore Books: University of Michigan
