Hired as a consultant to prepare the above feasibility report. Can be focused on a niche market but must have at least secondary research and figures on (competitors, rooms, occupancy levels, demographics of the BVI, etc)
Should draw on concepts such as (Resort development & Design, Resort challenges and management/marketing efforts, Sustainability, Resort trends, etc)
Should have the following sections:
Table of contents
Executive 1 page summary
Subheadings
4 key recommendations
Conclusions
APpendices
Annotated Bibliography
Should critically asses the current BVI Resort market, position of selected resort among other current resorts in the BVI, key challenges with establishing the new brand, and management strategies to deal with the challenges)
Should include a SWOT and PESTE analysis
