Best six blog postings (of upt to eight) drawing together examples of companies and campaigns related to the campaigns you are proposing. These postings will be a mix of exploration of the the effectiveness of a range of approaches to digital marketing. They should demonstrate:
Your ability to model and analyse digital marketing strategies
Your ability to evaluate the effectiveness of a range of digital marketing channels
And, your ability to research emerging technologies for digital marketing
The blog will form a learning journal as you develop your strategy and your campaign.
