1.Gender
Male
Female
2.Age Group
18-25
25-32
33-40
over 40
3.Nationality
British
Chinese(Hong Kong)
Chinese(China)
Others
4.Are you using Smartphone?
Yes
No
5.Which brand of Smartphone did you purchase last time?
HTC
Apple
Samsung
LG
Blackberry
Nokia
Motorola
Sony Ericsson
Others
6.What is your current operating platform/system?
Android (eg: LG, HTC, Sony Ericsson, Motorola and Samsung)
Blackberry OS (eg: Blackberry)
Apple iOS (eg: iphone 3, 3GS, iphone 4)
Symbian (eg: Nokia)
Bada (eg: Samsung, launched in 2010)
Others
7.How is your satisfaction with your current operating platform/system?
Very Dissatisfied
Dissatisfied
Satisfied
Very Satisfied
8.How many brands do you know in the Smartphone market?
1
2
3
more than 3
9.Do you agree with “I rely on the brand” ?
Very Disagree
Disagree
Agree
Very Agree
10.Do you agree with “I trust the brand” ?
Very Disagree
Disagree
Agree
Very Agree
11.How important do you think a brand is when you purchase a Smartphone?
Very Unimportant
Unimportant
Important
Very Important
12.How important do you think a price is when you purchase a Smartphone?
Very Unimportant
Unimportant
Important
Very Important
13.How important do you think a product features (e.g. camera resolution, battery) is when you purchase a Smartphone?
Very Unimportant
Unimportant
Important
Very Important
14.How important do you think after sales service/warranty is when you purchase a Smartphone?
Very Unimportant
Unimportant
Important
Very Important
15.Does brand name influence your decision making in purchasing?
Yes
No
16.How long it takes you to upgrade your Smartphone?
less than 1 year
1 year
2 year
more than 2 year
17.Will you upgrade your Smartphone to the latest model of the same brand?
Yes
No
18.What will you do if the brand of Smartphone you wish to purchase is out of stock?
Purchase a different brand
Purchase other Smartphones from the same brand
Delay purchase till next time
18b.Will you switch to other alternative brands if they offer a similar but cheaper Smartphone?
Very Unlikely
Unlikely
Likely
Very Likely
19.Which brand do you have a strong preference?
HTC
Apple
Samsung
LG
Blackberry
Nokia
Motorola
Sony Ericsson
Others
20.Does the Smartphone which you are using now match your need?
Yes
No
20b. Will you purchase a new one to replace your phone?
Yes
No
21.Do you satisfy with your current Smartphone?*
Very Dissatisfied
Dissatisfied
Satisfied
Very Satisfied
22.How would you rate your commitment with your preference brand?
Very Uncommitted
Uncommitted
Committed
Very Committed
23.Which are the most important factors make you purchase a Smartphone?(please choose maximum 3)*
Brand
Price
Quality
Design (Appearance)
Operate Platform/system
Configuration
Get used to /Habit
Reputation
After sales Services/ Warranties
24.Do you think the image of a brand can influence your buying behaviour? (e.g. reputation, Good news/Bad news of the brand)
Yes
No
25.Which one you consider as the most important point when purchase a Smartphone?
High-configuration but higher price
Lower price but lower configuration
26.When you plan to purchase a new Smartphone, will you try a new operating platform/system?
Yes
No
27. When you plan to purchase a new Smartphone, will you try a new brand?
Yes
No
How important are the following product characteristics to you in the selection of smartphone?
Not at all Important Somewhat Unimportant Important Extremely Important
Brand Name (e.g Samsung, Apple)
Hardware Compatibility
Operating System Compatibility
Application Software Compatibility
Quality of Product Support or After Sales service
Value Relative to Cost
Overall Reliability
Overall Performance
