BB: Case: IKEA Articles (Thought Paper)
Case Questions:
1.) How would you describe the globalization potential of the furniture industry?
2.) Using the IR framework (from 2/9) and our discussion on organizational structures from Monday (3/16), please describe the strategy and organizational structure of IKEA.
3.) Does IKEA’s structure fit with its strategy? Would you suggest any changes to either the structure or strategy of IKEA? Why or why not?
