Identify a number of media (e.g. poster, magazine advert, TV, cinema, radio) and different promotional tools (adverts, sales promotion, PR, sponsorship) that have been used by your chosen brands for communication. The sources for these brands must be current (no older than 2012) and all part of the same campaign with the same message across all platforms. You can choose brand and communication from anywhere in the world.
You must then complete the creative brief for these sets of communication with an emphasis on identifying the purpose of the communication and how the brand speaks to its target audience.
Through a deconstruction of these communication tools, re-create the creative brief for each of the communication of these brand messages. Your review should cover 1-5 of the creative brief.
