Global Audience in Media Communication
Introduction
This book is about identity which is core to our daily lives. It states that identity can be stolen by mode of external data; with the help of electronic tools. In the society, a wide range of people are making stringent efforts to acquire the guide to identity; everybody has a specific belief about themselves and things they would want to achieve, this brings about communication as stated by a number of artists and non-artists. The paper focuses on the arguments that rise in the strength and weaknesses of global audience in media communication.
Main Arguments
This book has several points of argument which focuses on the varied ways that knowledge can be acquired. Creativity is hence acquired by people taking time to focus on a particular thing. The first point of argument is the kicking-off point which applies the notion that one can get a better understanding if they get to know what to react to (Gauntlett 4). Studies did have been done in a bad manner with information being changed and wrong measures being applied. The participants had the chance to prove if the hypothesis was right or wrong. This tends to compress extensive research to be done and tend to offer direction to a set objective.
There other argument is the two more starting-points which look into people’s experiences and behavior which cannot be read facially; for in the daily life aspects they do not need a valid consciousness, they pass by unnoticed. Individuals have their own base of evidence and do not require detailed information. Moreover, masculinity is fixed and is defined to social interaction (Gauntlett 8). Masculinity is acquired, and not given, through talk. Talk is analyzed as a social aspect which meets the social undertakings and objectives. The book looks at Buckingham who agrees there is a fixed talk that is based in precise research instances. Additionally the studies done by him were connected and similar that brings forth the contrast between communication and the ‘self.’
Lastly, there is the thought about modern identities. The ideas are based on two individuals Anthony Giddens and Tracey Emin. According to Giddens we are in a period of late modernity where all social processes are an object of reflection and assessment. These vary from the relationships that we have of governance to companies. In the prior times, duties were limited and restricted to certain periods and people, however later in the modern period the duties became dynamic (Gauntlett 9). This flexibility is based on identity; according to Gidden we are more aware of our options.
This inescapable attribute of questions on identity expounds on the popularity of Tracey Emin who was more associated to autobiographical matters. Her work shows a great sense of idea that creating an artistic work offers a chance to an individual to externalize and therefore do away with pain. This act of fascination is based on artist’s failure to acquire a resolution. Hence the public, as shown by Emin, creates an intimate life and has a connection with art which is based on the subject.
Strengths
There has been a wide range of success that has been attributed about by the media in changing the society; Gauntlett looks at craft and digital creation. He then connects the social aspect with happiness and social capital and the society. The book offers keen focus to special interest for scholars. The human makes effort to share the ability to change as people come together individually. Moreover, they are joyful and healthy if they engage in activities together in projects that have meaning (Gauntlett 11). A good example is Richard Layard who states that a shared objective is vital for human stability.
Gauntlett’s logic has brought forth that a person’s experience offers one an understanding of the role of the media bodies which is to offer a basis for sharing information. A good example is newspaper readers which spreads information on the happenings in the society. This platform changes the way media is being created and distributed for the future. As a student it is quite compelling to look into research, magnifying what takes place and even assist in forming what takes place next.
There is a future according to Gauntlett’s creative explorations, a good example being the media, which has cast a shadow in the western countries establishing a restrictive and a moral culture. The act of creating goods and doctrines for several learning institutions brings about successive generations of passive clients; a delicate but vital change took place in the 70s, where a counter culture brought about a revival. A future is being created that is morally upright and can offer opportunities for others to develop themselves.
Gauntlett looks at the present bloggers and crafters as aesthetic heirs; there is an emerging contrast in the way students responds to their instructors who communicate online and share pictures and clips. In such a case, the class is collaborating and allows inquiry as opposed to issuing out the answers. It is through this that the learning institutions are becoming successful in an era where there have been faulty programs, a good example is “No Child Left Behind” that is located in the United States.
Weaknesses
A major weakness was that in the course of the research and studies that were done. Of focus was that the people that took part in the studies had to come up with opinions that they initially did not have. The interviewees were making efforts to do away with academic drive to note meanings that were not there, this is noted considering that Hermes is not expansive and reflective on the issues seen in the study, it is believed that certain researchers are bound to do away with issues. There similarly came up issues of influences that arose from parents. The research ought not to bind the range of opinions that would be acquired. According freedom in issuing opinions offers a strong basis of research and consequently getting a clear objective.
The research that was taken into consideration in the book was not done in the best manner. First of all there was a high level of studies that were not done well; below par methods were applied, information was altered and the people that took part were left vulnerable to experimenter demand. The people were only offered opportunities to prove or disapprove a certain belief. Moreover, there was the ‘media effect’, as seen in studies which was basically simple minded. This ought to be direct to note (Gauntlett 10). The studies generally bring forth the idea that some or most of them could be valid sources of information to be used in this book. Accurate tools and methods ought to be applied so as to come up with credible results in the research. This will ensure that trust and integrity is met.
The success that has been acquired by the community or an individual, a good example is Emin, is that it has all been directed to the artistic skills they have. Consideration has not been issued to the people that have played a vital role in making sure that this success is acquired. Adding to this, certain people have used the success they have badly; it has been used for personal growth and acquire fame as opposed to spreading it to other people that need it too. The book has hence to move away from an individual perspective and reach out to a wide range of people that have not acquired the same success. The success ought to be used for the good of the community and help it advance to better heights; personal development drags the society backwards and should be avoided at all costs.
Conclusion
Global audience in media communication has changed since the 70s to the present times. Much has been done to create an identity that is successful through passing of information from one point to another. This book has been able to look at the main arguments that have brought out in the book. This has been his wide range of ways that knowledge can be acquired, the experiences of the participants and the identities. The paper has similarly been able to look at the strength and weaknesses of the book of focus being the experiences acquired and the validity of the studies respectively. Communication and identity are intertwined and are vital for the success of the community as a whole.
Work Cited
Gauntlett, David. Creative Explorations: New Approaches to Identities and Audiences. London, Routledge, 2007, print.
