Social Media and Mobile Marketing Research
Introduction
A number of companies are getting the fact that they are able to connect with their clients using digital channels with more influence and less costly when compared to other channels applied like television, radio and prints. Consequently, companies and marketing experts are advised more often by their managers of how they are able to “use social” through application of the social networks and mobile marketing technology that is available. This is because of the great advantage accrued from it.
Research Design
My research is based on the effectiveness that social media and mobile marketing has to the customers. This will be a descriptive research design which is brought about by the varied aspect of the social media and mobile marketing and the contrasting implications. These variables have to be accorded the necessary importance that they merit and this is dependent on real data which has been collected. In the descriptive research design, a cross-sectional technique is applied which is based on the fact that the population from which the samples of data are collected from is limited by time.
Social media and mobile marketing takes into consideration individual marketing as more important that marketing to the masses. The television, radio and print marketing apply the mass marketing strategy which is slowly fading out. These marketing channels that have been applied in the past have taken up a lot of cost and are at times less effective. Social marketing have created chances for the clients to share their views about products, brands and services. The statistics or data collected is bound to show the level of effectiveness and what aspects are bound to affect their decision prior purchasing a product.
Population and Sampling Design
Population Design
The population from which the research will be undertaken will be in 70 households. These households have access to both traditional and the new trend of marketing which is social media and mobile marketing. This will be vital in making comparisons on which marketing channel are more effective and appeals more to the population.
Sampling Design
The population selected will be of contrasting aspects that will also be vital in the research. Sampling will be done considering that the population is quite small.
Sampling Frame
The sampling will be undertaken in a region that has both impacts of the marketing channels: the traditional marketing and the social media and mobile marketing. The sampling frame accords us the advantage of a region that has been affected by both forms of marketing channels.
Sampling Technique
The sampling technique that will be undertaken is the random sampling where people who are chosen randomly within my sampling frame. This sampling technique takes into consideration just the region applicable while the data collection is not bound by age or experience. This method of data collection is simpler and covers more people.
Sampling size
The sampling size for the research is 70 households. These households are potential users of the modern and traditional marketing channels.
