You are required to research the topic of “celebrity endorsement as a marketing communication tool” and write a literary review and analysis. Students will be asked to provide a literary review, critical analysis and commentary on academic theory regarding “The role that celebrity endorsements play in the overall integrated marketing communications plan.” You will need to do secondary research on the topic using textbooks and journal articles.
Report Structure:
For the report, you are required to structure your document as follows:
– Cover page
– Abstract (a short paragraph on what the paper is about)
– Contents page (parts 1,2,3,4)
– The report body
– Conclusion
– References
– Appendix
