International business operation

Nowadays, corporate social responsibility (CSR) and business ethics have received much more attention from the international business world. Choose any multinational company which has recently been criticised by the media and general public due to its unethical or socially irresponsible business activity, describe of what they are accused and the pressures on the company and its managers that led to the criticised action. Critically discuss strategies by which the company can recover its reputation and avoid similar problems in the future. Please note that in terms of timing, as far back as 1990s would be accepted. (500 words max. DON’T over this Words count)

• Facts and impacts of incidents
• Strategies should be fully supported by the evidence
• In this question, if you suggest the strategies and solutions already employed by the company, you have to critically analyse and discuss them.
= Please, write to refer these information
In recently years, Forest Stewardship Council Pulls IKEA certification for violations.
The company has been harvesting old-growth trees such as 600-year-old trees in the Karelia Forest in Russia. Therefore, please describe about what they are accused and pressures on the company and its managers that led to the criticized action.
Therefore, IKEA is trying to recover their reputation with forest conservation projects and other effort. Explain about critically discuss strategies by which the company can recover its reputation and avoid similar problems in the future. What are they trying for forest conservation? Why are the efforts of IKEA good for recovering their reputation?
*Clearly explain the facts and impacts of incidents to IKEA!!!!
Critically analysis the strategies by evidence!!!!
You don’t have to use all resources and using appropriate ones for supporting to answering the question and I uploaded some resources to support the answer. You should use No more than 5 resources
Resources
1. http://www.triplepundit.com/2014/02/forest-stewardship-council-pulls-ikea-sustainable-certification/ (IKEA CSR issue)
2. http://family.ikea.co.th/en/about-ikea/responsibility/forest-projects.asp(IKEA Forest projects)
3. http://www.woodworkingnetwork.com/wood-market-trends/woodworking-industry-news/production-woodworking-news/IKEAs-Swedwood-Regains-FSC-Certification-249905691.html#sthash.cg4oTsNU.dpbs(IKEA’s Swedwood regains FSC certification)

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