1 – What are the marketing challenges facing Robinson?
2 – Assess the Toronto Ultimate Club’s internal capabilities and its external operating environment.
3 – Perform a customer and competitive analysis for the Toronto Ultimate Club. What implications can be drawn from this?
4 – Prepare a marketing plan for the Toronto Ultimate Club that includes the target market(s), as well as price, product, and promotion recommendations.
5 – Provide both quantitative and qualitative support for the plan.
