Burma officially called the Republic of the Union of Myanmar has recently emerged from years of international isolation and trade sanctions. The end of sanctions and the relaxation of military rule is predicted by some economists to welcome in a new era of economic growth. International Tourism is predicted to be a fast growing part of the Burmese Economy in the next decade. Burma is becoming more accessible and beginning to compete against other Asian destinations in the international tourism market.
You work for an international 5 star hotel chain. Your board of directors has commissioned you to write a consultative report investigating Burma as a potential location of investment. Your report is an initial consultation paper and does not need to go into detailed financial plans. Instead it should analyses the political, economic, socio-cultural, technological factors that might affect your decision to invest in the country.
Your report should contain the following elements:
– The issues of globalisation and internationalisation that affect Burma.
– A PEST analysis of Burma
– Analysis of the relevant cultural dimensions which are necessary to be aware of in preparing to do business in Burma
– Evaluation of any cross-cultural management research that is relevant to establishing a hotel business in Burma
