Examine the statement that : ‘This overlap and complementarity between marketing and public relations have suggested to organisations that it is useful to align both disciplines more closely or at least manage them in a more integrated manner.’

Essay to be written in professional format including exeutive summary, contents, body, referencing and appendix

References should be various credible sources like books, articles, website, enc.

Both arguments for and against the integration of marketing and PR should be examined and each argument should include various PR theories and real life modern examples to support them.

A clear and thorough conclusion should be provided stating the answer to the essay question while still mentioning the essay discussion points.

Additional files are available however, I don’t have an account, I could email them to the writer if required.