YouTube is involved in the technology business, predominantly in matters of video sharing. The company runs the largest video
sharing community, with millions of people who upload and download videos through the site. The company is involved in
storage of many videos in many areas, such as, the movies, music, and others, which may be downloaded from its site. The
company manages to make much business from advertising, where companies are able to advertise their products through its
site. The increased usage of YouTube in video sharing has led the company to grow steadily from a humble beginning. This site
has played a great role in this by allowing the potential customers to learn on how they can benefit from YouTube’s services,
as well as, helping them on how they can use these services.
The website offers available services provided by YouTube for individuals and businesses. It is easy to browse for the
products, because of the simple structure of the website. It is easy to browse through the website, because of the simple
structure, and language that the site has used. A user upon logging to the site will be exposed to the five portals, which
are |Home|, |About Us|, |How to Use YouTube|, |Site Map|, and |How To Use YouTube for Your Business|. These portals allow the
user to click the relevant area they want to access. The outlook of the site gives the audience a feel of the company’s
products, through the videos that are displayed. The explanation of how to use the YouTube services is also designed by the
use of videos (YouTube Marketing Products, 2012).
The site is convenient for use regardless of the fact that it does not have many search engines. The design of the website is
such that, upon a user logging to the website, available options of the services they require are brought on screen. This
gives the user the liberty to click on the icon with information that is required. In addition, the website portals have been
named by use of ordinary languages, such as, |How to Use YouTube for your Business|. This would simple tell a user looking
forward to using YouTube services for business where to click, thereby following the step by step instructions in the
website.
The site has provided various products that YouTube offers to the market. It is easy for users to get to know those services,
and the way they can use the services by the click of the mouse. The products at YouTube are an online service oriented, thus
did not make it necessary for the company to allow payment of services by shipping. For users of the sites, the company
encourages payment through online means, which allows their computers to access the YouTube services (Woog, 2008). Various
online payment services are available for the video sharing services offered by Google for individual and corporate use. The
site is well organized and easy to browse (YouTube Marketing Products, 2012).
The site provides a most of the functionality that customers would need. This is through their use of support media, such as,
images and videos. The site also has been structured in such a way that users are given guidance as they search for
information. The use of various videos in the explanation of how to use YouTube services gives life to the site. The graphic
design used by the site is high class. Indeed, just at the glance of the site, one would tell that high tech technology was
employed in designing the website. The designer of the website was able to capture essential elements of design that would
glue the eyes of users to the site (Burgess, 2012).
My overall opinion of the site is a well job done. I personally liked the style of design employed in making the website, the
images that were fixed, and the videos displayed for view at the site. I would come back to it, and given opportunity
recommend a friend to visit the site.
In one way, Google’s site and YouTube marketing sites offer a few similar services. One of such service is the advertising
service. Google site among other services offers search and advertising services to its potential customers, through the
Google Search engine. The company manages to advertise many products through the search engine, and that is where it gets a
massive share of its revenue. This is likened to YouTube, whose site also allows the company to market various products to
the market. Both Google and YouTube manage to make revenue from the advertising business, and other product lines that each
company has explored.
Indeed, both Google and You Tube make money through their respective products. Google makes a significant fraction of its
revenues from search and advertising. The company also makes revenue from other product lines it has explored in the field of
technology, such as, development of mobile phone technology. You Tube also makes significant revenues from its video
management services, by allowing individuals to share videos, as well as, download them. The company also makes significant
revenues from advertising services.
In conclusion, the site for marketing products designed by YouTube plays a critical role in promoting them. The good
organization of the site and use of style in design makes the site one of a kind that a user would not mind visiting. The use
of color, images, and videos also adds significant detail and style to the website.
