Favorite media relationship
Public relation and media show a mutual dependency that is worth to consider the reliance as a relationship. Many aspects display how the two tend to rely on one another in that at some point it becomes difficult in some situations for one amongst the two to do without the other. For the growth and development of public relations, the media has been of vast assistance at all times since the main aim that public relations targets is to spread information to the public as well as getting opinions. At some point, the fact that one has to depend on the other and vice versa makes this a relationship between the media and public relation. Despite the mutual dependency within the two, more binds the two groups together in that one provides the material yet the other has something to deliver to its esteemed audience. To understand the efficiency of the two group’s relationship one can consider doing away with either public relation or the media and then try to establish how much the supplementary will be effective. The relationship is that public relation comprises of people who produce material that the media can use to present to the public while the media has the access to the public that PR needs to deliver information to the public (Stanton, 2007).
Relationship’s path
Media relations and relationships entail working with various media for various purposes for the sake of informing the public on different issues. Some of the issues range from policies, missions, consistency and practices. Generally, it refers to a direct coordination with the people. Its goals are to maximize a positive coverage in any given mass media through advertisement and without payment. In this context, my favorite media relationship is the public relations. In modern times, public relations have become an important and powerful industry (Leibovitz, 2009). The actors in this field work via the media in a bid to spread opinions, information and persuasion to the public. In most cases, they do this on behalf of their customers. Publicity is the main goal in all these. The relationship path in this type of media relationship is a public one. In most cases, public relations entail working with various media for various purposes for the sake of informing the public on different issues. The public is at the forefront in all the activities that involve public relations. It refers to a direct coordination with the people thus the public (Duhé, 2007).
Whether it is a healthy relationship
The relationship is that public relation comprises of people who produce material that the media can use to present to the public while the media has the access to the public that PR needs to deliver information to the public. This means that the relationship that coexists between the two groups is worth to say that it is a healthy relationship. This is because they both depend on one another. The rate at which the two rely on each other is such that if one is not available then the alternative one gets to suffer a big deal in the process of achieving its goal. The effectiveness of the relationship comes from the idea of the two having to rely on each other to achieve both their goals (Johnston, 2007).
Reference
Duhé, S. C. (2007). New media and public relations. New York [u.a.: Lang.
Johnston, J. (2007). Media relations: Issues and strategies. Crow’s Nest, NSW: Allen & Unwin.
Leibovitz, S., & Canadian Education Association. (2009). Developing school board-media relationships. Toronto: Canadian Education Association.
Stanton, R. (2007). Media relations. South Melbourne, Victoria, Australia: Oxford University Press.
