Returns, Refunds, and Adjustments
Name and Address of (the division of) the organization or company you have chosen to examine.
Coca-Cola Company represents one of America’s global organizations aiming to enhance products and service delivery in the beverages and soft drinks industry. The organization is one of the largest business entities across the globe benefiting enormously from effective and efficient marketing strategies within the modern economy. Coca-Cola Company is a multinational organization operating in numerous regions across the globe with the aim of enhancing revenues and profits in the process of improving living conditions of the citizens in the various operational nations.
The organization’s Mission (what business it is in or what it is supposed to do).
Coca-Cola Company operating in the United States and other various parts of the globe aims to achieve three crucial goals in the mission statement. The first crucial goal in the mission statement is the need and objective to transform the world through effective refreshments. The second critical goal in the mission statement is to create quality inspiration in relation to optimism and happiness moments within the society. The last aspect of the mission statement is to make a difference through the creation or development of value in relation to the quality products and services to the market (Cross, 2012).
What is The Organization’s Situation? (Assuming that you work for a company, I am looking for a statement describing the company, including its Products – goods and/or services (What does the firm/company/division/department sell))?
Coca-Cola Company is an organization with effective and commanding market share and penetration in the global level. This is because of the adoption and application of more than 400 brands in close to 200 nations across the globe (Hays, 2005). According to the market share and representation, Coca-Cola Company is one of the best selling organizations in numerous nations in the context of soft drinks and relevant beverages. Some of the products sold by Coca-Cola include soft drinks such as Fanta, Coca-Cola, and Sprite dominating the beverage and soft drink industry across the globe. Coca-Cola Company also focuses on the promotion of the living condition in various societies through active participation in development programs.
Does the organization give Adjustments, Handle Returns, and/or Give Refunds? That is, what are the company’s policies toward adjustments, returns, and refunds?
In order to remain competitive within the market and industry, it is essential for organizations to adopt and implement effective management of its operations thus crucial to the achievement of the goals and objectives. Coca-Cola Company is no different in the adoption and implementation of such management goals and strategies (Kimmel et al, 2011). This indicates that Coca-Cola Company focuses on effective application of the available policies in relation to returns, adjustments, and refunds in the process of serving the needs and preferences of the consumers. Coca-Cola Company adopts and applies the return policy to guide returns of the ineffective or inappropriate commodities to the organization. The return policy of the organization is cheap and convenient in relation to its execution. Consumers have the opportunity to return purchased commodities within the first month of procurement for a refund or replacement in some cases. This would require consumers to fill in the return section with reference to the packing slip of the procurement order. It is also a requirement by the organization for consumers to ensure that the returned goods and in good shape or condition. The processing of returns is supposed to occur within one week to ten days thus effectiveness and efficiency (Hays, 2005). The organization also has policy governing the adjustments of the consumer orders in case of inadequacies or complaints from customers. This must follow the right channel in relation to filling of the adjustment section in the order slip for the relevant deliveries to the markets, retail entities, and wholesale business organizations.
Do the organization’s policies with regard to Adjustments, Returns, and Refunds provide it with a sustainable competitive advantage? If so why? If not, what can the company do to attain that sustainable competitive advantage?
The policies and clauses of the organization in relation to adjustments, returns, and refunds are essential in the achievement and sustainability of the competitive advantage. This is through quality services and products to the market thus the opportunity to reap the benefits of effective interaction with the consumers. The policies in relation to adjustments, returns, and refunds provide an opportunity for the organization to develop trust from the relevant consumers. This indicates that consumers will develop trust to the processes and products of the Coca-Cola Company (Fernando, 2010). These consumers will always obtain quality services from the organization through adherence to the policies guiding adjustments, returns, and refunds. This trust is vital towards the development of the consumer base thus essential in the achievement of the goals and targets of the organization. This also provides an opportunity for the organization to withstand competition from the entities within the industry and relevant market segments.
References
Fernando, A. C. (2010). Business ethics and corporate governance. Delhi: Dorling Kindersley (India), licensees of Pearson Education in South Asia.
Cross, F. B., Miller, R. L. R., Cross, F. B., & Cross, F. B. (2012). The legal environment of business: Text and cases : ethical, regulatory, global, and corporate issues. Mason, OH: South-Western Cengage Learning.
Kimmel, P. D., Weygandt, J. J., & Kieso, D. E. (2011). Financial accounting: Tools for business decision making. Hoboken, N.J: John Wiley.
Hays, C. L. (2005). The real thing: Truth and power at the Coca-Cola Company. New York: Random House.
