Extra credit 1
Before and after design is one of the fundamental designs that companies use in marketing research. This design controls for errors that may result from pre measurements and interaction through using different groups for the pre and post measurement. The designs point of interest is in the difference between post and pre measurements. The main use of this design is to assist firms in controlling pre measurement and interaction errors that deal with knowledge and attitude. Before a company comes up with a product, it should identify the target. This involves identifying and communicating key prospects for the product or service. This requires putting them into groups based on measurable attributes that marketers find useful (Smith et al, 309).
A company can advertise a product on weight management. Before the advertisement, the company puts into consideration positioning such that they fit the product in to the consumers life. The company advertises the product on the community magazine through identifying the distinctive feature of the product that meets the needs of the consumer. The company mentions the ingredients used which are essential for burning of calories without causing any harm to the body. After a while, the company advertises the same product but using different words and various benefits of the product (Beri, 89).
This time the company used words that have an effect on the consumers mind. The company carries out a test before the advertisement testing on the knowledge of the consumer and their attitude towards weight management products. After the advertisement that entailed changing the consumers, minds on this product the company carried out another test. The company tests this on different cities that receive different versions of a newspaper advertisement for the same product through split-run copies. The test show that the sales measure at multiple times before and after market-wide advertisement (Beri, 89).
Work cited
Smith, Scott M, and Gerald S. Albaum. Fundamentals of Marketing Research. Thousand Oaks, Calif. ; London: SAGE, 2005. Print.
Beri, G C. Marketing Research. New Delhi: Tata McGraw-Hill, 2008.
