Overview
This is an individual assessment based on the Innocent Drinks Case Study in the core text: Boddy,
D. (2011), Management an Introduction. 5th Edn.. FT Prentice Hall, Harlow. (p67-69)
1 -Case Study Activity
Read through the case study and consider the questions on page 69. Review the topics covered to
date on the unit and prepare an Individual Management Report that addresses all the questions.
You must use a formal report format, reference all sources correctly and address all the questions.
Submission Instruction:
You must submit your individual management report electronically on BREO using the Turn-it-in link
in the FBM unit by 10:00 am Wednesday 7th November 2012. Failure to submit on Turn-it-in may result in your work not being marked even if you submit a hardcopy!
For submitting your report, the following file naming format should be used:
CaseStudy1_yourstudentnumber
Your report should be word-processed in 12 point Arial font and line spacing should be at least 1.5.
The length of your report should be about 1000 words (± 5%). Please state the number of words
using Word Count Function at the end of your report.
If you do not hand in coursework by the deadline you will be deemed to have failed that element of
assessment and will be given a grade of G (0) on your record.
