You have joined Harrods marketing department in the UK and have been asked to recommend a marketing plan for Harrods to stop the decline and ensure continued growth in the future. You should think about new ways in which Harrods can improve its position i

➢ Proposals for each of the 3Ps; People, Processes, Physical Evidence

o Your report will explain how you will use or adapt the tools of the marketing mix;

➢ Control and evaluation;

o Which will show how you will measure the success of our marketing plan.

Notes

Harrods should be located in UK. You do not need to produce a budget for this plan. There is no need to worry about budgets.

IMPORTANT! I NEED DRAFT BY WEDNESDAY (1.04.2015) and 500-600 WORDS OF REPORT ON THIS TOPIC