derstood before the marketing plan can be developed.
Task 6
- Explain what factors need to be considered when developing a new product to sustain competitive advantage.
- Explain how distribution can be arranged that provides customer convenience
- Identify the main criteria which management must consider before setting a price, consider organisation’s objectives and market conditions in your answer.
- Propose different promotional activities, and explain how these activities can be integrated to achieve marketing objectives.
Task 7
Outline the three elements of the extended marketing mix, and analyse how these elements are used in the context of marketing for your chosen/new product.
