Discussion questions
1. What accounts for Caffebene’s remarkable success? Is Caffebene really the no. 1 brand in Korea?
2. To what extent did personal qualities of the founder contribute to Caffebene’s success? To what extent does Kim display “effectual reasoning”? How has his reasoning helped so far and how will it help Caffebene success going forward?
3. What did Caffebene do to manage and control product and service quality during a period of such remarkable growth?
4. Do you predict Caffebene’s store in NYC will be popular and successful?
5. What is the financial significance of the NYC store decision? Is Kim’s global ambition realistic given his company’s financial position?
6. What should Kim do now with the lease situation in NYC?
7. If the NYC store won’t hugely profitable would you call Caffebene’s US entry a failure? Would you say that Caffebene way of doing business has failed when it comes to its global strategy? Why or why not?
