* Based on article, provide a FIVE FORCES analysis of Microsoft’s mobile business. Assume that Microsoft did a SWOT analysis 10 years ago, what weakness did they overlook? What opportunity did Microsoft miss in their analysis? What did they miss?
* Why is the mobile business so important to Microsoft? What is the problem technology companies face when they enter a market late? Consider what happened to Microsoft’s Zune.
* Moving forward, what does Microsoft need to do? Is it too late?
Please answer all those questions in the essay. Article is the file.
