Required references
• Goidel, K., Political Polling in the Digital Age (2011), ISBN 978-0-8071-3783-3
• Graber, Doris. Media Power in Politics 6th Edition (2011). ISBN 978-1-60426-610-8
• Norrander, B. and Wilcox, C. Understanding Public Opinion3rd Edition (2010). ISBN 978-0-87289-981-0
• Sosnick, Douglas, et al., Applebee’s America (2006). ISBN 13:978-0-7432-8718-0 (Paperback)
• Research Paper:Building on the analysis performed for the initial paper, for the larger paper (10-12pps.), students will analyze how effectively their subject organization utilizes and manages public opinion to achieve organizational goals. How does the organization engage in the public opinion process and with what effect? How can or should the organization refocus communications efforts? Students’ research will be based on publicly available information including websites, news articles, speeches, and at least one interview with a “player” from your organization. The analysis must draw on, support or, if necessary, refute course readings.
