You will write a Case Study about Ted Baker and follow only the requirements please,.
This involves the writing of a case study, on a specific retailer, which identifies their overall retail strategy and key areas of strategic development (principally those covered over the year) and how this impacts on their operations.
It is NOT an operational assessment so you MUST NOT cover details of how the retailer operates, but how their strategy informs their operations. This case should be applied to a real retailer and you may need to undertake primary research to investigate the areas of strategy that are not covered in secondary research although secondary research should be the focus of your research. As strategy is a retailers secret weapon don’t expect to find a full strategy published for public view and therefore you have to infer their strategic decisions from the research you have found and apply it to the theories covered throughout the course.
Students may choose a retailer of their choice, possibly one where the student works, but this must be approved by your tutor. The case study should NOT include a detailed historic or operational discussion of the retailer. You must not choose a service-dominated retailer e.g. Nando’s
