Locate at least two peer-reviewed articles concerning consumer
psychology, using the University Library, the Internet, or other
resources.
Prepare a 750- to 1,050-word paper in which you analyze your
articles. Address the following:
• Define consumer psychology.
• Describe the psychological concepts discussed and their
importance in developing a successful marketing
communication message.
• Utilize your articles to explain the relationship between
consumer psychology and marketing communications.
Format your paper consistent with APA guideline, including
references.
