Forum 5
FedEx is listed on the Fortune 500 list. Is it in a red or blue ocean? If your position is FedEx is in a red ocean, analyze it with the 6 paths framework strategy to conceive new market space. If you believe it is a blue ocean, describe its 6 paths framework strategy. Read Chapter 3 & 4 for your reference.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
byW. Chan Kim and Renée Mauborgne
Harvard Business Press © 2005 (256 pages) Citation
ISBN:9781591396192
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Forum 6
Netflix claims to have revolutionized the way people watch TV shows and movies. Describe their three tiers of non customers? Which tier should they focus on to expand their business and why? Read Chapter 5 & 6 for your reference.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
byW. Chan Kim and Renée Mauborgne
Harvard Business Press © 2005 (256 pages) Citation
ISBN:9781591396192
