“Enhancing Student Employability through Personal Branding” (A Special Reference to Engineering Students in Bangalore, India)

The Research Methodology should include the following:

1. Introduction.

Link to previous section and overview of the structure and content of this section. ( ‘Methodology’ includes all aspects of the design and implementation of a piece of research.)

2. Statement of the Research Issue/Problem

This may take the form of a general proposition or hypothesis elaborated into a series of linked propositions/hypotheses. Alternatively, where the research is exploratory, the problem may be specified as a question or series of research questions. It is these hypotheses etc. that need to be ‘answered’ to bring the research to a satisfactory conclusion.

3. Overview of the Methods Available

While one is not required to describe the advantages/disadvantages of all the options available, the reader needs to be persuaded that the writer was aware of these, and has made an informed choice best suited to the needs of the project.

4. Operationalisation

This must include definitions of the population to be surveyed and the procedures to be used in sampling this population.

Next, one must define precisely the variables – dependent, independent and intervening – that are to be examined and the relationships (hypothesised) between these variables.

Primary Data is Survey Method, you need to provide survey Questionnaire Preparation is a must

5. Data Collection

The procedures to be used should be described in general, supported by a Table or Diagram to summarize how these will be implemented.

The nature and design of the instruments to be used in collecting the data, e.g. interview schedule, questionnaire, should then be described in detail.

Next, one must describe and justify the analytical techniques to be used.

6. Implementation

A description of the implementation of the research, the outcomes, e.g. response rates, and a commentary on this.

7. Summary and link to next section.

In brief: Research Methodology Should Include:

1.Objectives (Primary & Secondary)

2.Questionnaire

3.Sampling Technique

4.Sampling Plan

5.Sample Size

6.Hypothesis Framing

7.Which Statistical Test to be done

8.Tools to be used for testing.

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