RETAIL ENVIRONMENT COMPANY ANALYSIS.
TARGET MARKET RESEARCH PAPER OF A BCBG STORE IN LOS ANGELES (SPECIFICALLY BEVERLY CENTER STORE IN LOS ANGELES).
1) Define the term/meaning of demographic – half a page page.
2) Define the term/meaning of psychographics – half a page.
3) Typical customer profile of your channel shopper : explain the demographics (age, gender, ethnicity mix, income level) – this must include library research, internet statistics (i.e.: zipatlas.com, clarets.com …ect. Please detail the customers that account for the majority of the channel sales. 2 pages.
4) Psychographics profile (lifestyle, interests, shopping behaviours, activities) of the channel’s typical customer. Must include internet research (i.e. : claritas.com). 2 pages.
– Must use percentages and nelson prism
– Must use long answers
– ALL research must be based on accurate and reliable sources (three years old maximum)
– MLA citations
– No plagiarism
– This is for a fashion merchandise marketing course
