Instruction:
Topic: writing a chapter of the report about Nespresso Capsules distribution in UK market.
Word limit: 1100 words.
Our product is: Nespresso Capsule
My chapter is: The distribution strategy of the product in the UK market and types of distribution channels utilised.
And I want a recommendation at the end.
Note: We need to focus on our study only in UK market
About the assignment: It’s a group work; each member of the group is to prepare one chapter of a group-produced report on one of the following aspects of the product that we are dealing with:
o Target marketing and positioning strategy
o The product design, brand, brand/product portfolio, product life cycle and any product development issues
o The pricing strategy and tactics
o The distribution strategy of the product in the UK market and types of distribution channels utilised
o The marketing communications strategy and tactics that the product owner utilises
o The ethical and socially responsible marketing strategies
Important note:
1- You need to analyze the structure of the market.
2- What service require for distribution?
3- What service do the customer require?
4- Need to know who is our target market?
5- Structure of the market (are there any distribute who sell the same or similar product and full the same purpose?
6- What sort of service the customer need example (guarantee, training…)
Please check the attached for the power points slides that we covered in distribution class.
Important reference:
Please do use most of the information from the below book:
Dibb S., Simkin l., Pride W.M. and Ferrell O.C., Marketing Concepts and Strategies, (2012) 6th Edition. Distribution chapters 14 and 15.
