TASK 1 This assessment provides a short case study of segmentation (found in the appendix) and questions which relate to them. Read the case study first, then answer the questions in the spaces.
Task 2 You are required to end up preparing a full Marketing Report/Plan in writing, so save your working papers and summaries. You will also have to give a PowerPoint presentation based on your report, and hand in a print-out of your PowerPoint slides.
