MN6054 e-Portfolio Assignment 3
If you follow the link below you will find a number of episodes of the TV programme “Dragons’ Den”
http://www.bbc.co.uk/programmes/b006vq92/episodes/player
You must selectone individual pitch from any one of these episodes – or from any comparable episode on YouTube – and write a report reflecting on the how well the selected presentation achieved the following:
(i) Showed that the idea was innovative
(ii) Explained effectively what customer “problem” was being solved by the idea
(iii) Clarified the value proposition
(iv) Demonstrated a clear need in the market for this item
(v) Clearly identified an appropriate target market segment
(vi) Showed awareness of competitors
(vii) Suggested a realistic price and effectively covered the other areas of the marketing mix
(viii) Supplied adequate financial projections to provide a convincing business case
(ix) Asked for a realistic sum of money for a realistic share of the business
(x) Dealt effectively with the Dragons’ questions
(xi) Showed effective negotiating skills in dealing with the Dragons
(xii) Made an effective presentation, irrespective of the Dragons’ decision
(xiii) Say what you would have done differently to increase the chances of success in this situation – or increase it further if the candidate was successful.
