Duke Energy is the subject for this personal application.
1. Based on this week’s readings and materials, what is your assessment of the state of research and data analysis in your organization? What would you recommend to further improve your organization’s marketing research process and/or marketing information systems?
2. In the foreseeable future do you perceive any likely changes in the environment that your organization operates in? What steps can you recommend your organization to enable it to meet and effectively address future challenges and take advantage of the opportunities?
Book: Kotler, P., Keller, K., Koshy, A., & Jha. (2013). Marketing and Management. New Jersey: Pearson-Chapters 3, 4, 6, & 7.
