My Brand: URBAN OUTFITTERS
Develop a traditional advertising campaign for your brand using advertising techniques that are most relevant to customers today. For this assignment, please demonstrate how the same “big idea” or brand image/story you developed earlier in this class would be executed across each of the following traditional advertising media:
Posters
Press
Television
Radio
Cinema
Film
Crowdsourcing
Be sure to explain your strategic and creative choices in detail — using concepts from our course.
