Dear writer,
set out your views on a business strategy for that company over the time period 2014-2017 using the questions in section A,B and C as your framework.
( The Company chosen is Starbucks)
Section AAnalysis :
*Using the PESTLE and the five forces framework, evaluate the attractiveness of the business in which the company operates.
*Using appropriate models identify how your chosen company creates competitive advantage in the market place and evaluate if these advantages are relevant for future success.
*Using the SWOT analysis, summaries the current competitive position and potential of your chosen company.
Section B Strategy Formulation:
*Using the TOUS matrix, convert the SWOT analysis into a set of strategic options available to your chosen company for the period 2014-2017. Which of the alternatives do you consider the most appropriate for the company, and why have you selected this option?
*state((A)) What you believe ought to be the key objectives and performance majors for your company for this period and ((B)) The reasons why you have selected these objectives and majors.
Lest the program headings that make up a cohesive strategy for achieving these objectives, explaining how you have derived these from the preceding analysis.
Section C Management Of Implementation:
Identify the opportunities that your company could take to enhance performance by further use of e-commerce in building agile internal and external supply-chain relationships. Show how the key performance majors could be effected during the 2014-2017 period.
*Please make sure of the referencing and citation.
the assignment should include an introduction and a conclusion.
Aslo make sure you answer each section. Thank you
