Item Description
General
Time new roman , spacing 1.5 , justify
Reference system / language style
Harvard (British)
The report to written on a British English style
Words count
3300 including reference
Brief
The assignment is to write about improving Subaru sales in Oman, please ensure to reflect in the situation. Subaru is not the leader of the automobile market in Oman, the two biggest leaders is Toyota and Nissan.
Please ensure to reflect in local agent in Oman as well the mother company, the assignment is about local agent
Some information about Subra in Oman Vs Toyota and Nissan
– Less showroom
– Less maintenance centre
– Price of spear part higher
– Spear part availability in the market
– Less dealing with companies and government
Guide note
• Please ensure to make content page
• I got the following structure from the net if you would like to use or just ignore not but teachers is looking for clear marketing plan
Marketing Plan Outline
I. Executive Summary
(2 page summary of the market, opportunity, product, pricing, distribution, and promotional programs including your expected results).
II. Market Analysis.
a. Market Analysis
1. Segmentation approach
2. Needs by segment
3. Segment Potential
b. Analysis of Current and Potential Competitors
c. Environmental Analysis
1. Technology
2. Society
3. Industry
4. Etc.
III. Marketing Plan
a. Description of the market opportunity (based on section II analysis).
1. Description of need.
2. Discussion of market potential.
3. Description of product concept.
b. Product Strategy
1. Description of product
2. Objectives for product
3. Features and Benefits
4. Product Quality Strategy
5. Product Service Strategy
6. Competitive positioning of product
7. Estimated Costs
c. Pricing Strategy
1. Basic Price Strategy
• Skimming vs Penetration
• Cost Plus
• Others?
2. Competitor issues
d. Distribution Strategy
1. Channels used to distribute the product.
2. Dealers, etc.
3. Channel co-marketing and relationships
4. Costs
5. Competitor issues
e. Marketing Communication and Promotional Strategy
1. Overall promotional objectives
2. Advertising
3. Personal Selling
• Sales programs
• Incentives
• Sales support
4. Sales Promotions
5. Program Costs
6. Competitor issues
IV. Technological Issues
a. Trends
b. Impact on product offering.
V. Financials
a. Sales Volume Forecast
b. Marketing and Service Provision costs
c. Estimated Income.
If you need further information contact me … good luck
