1. What type of competitive advantage did Steve Jobs pursue for Apple’s PC business, and what type of business strategy did he use to gain that competitive advantage? (Students must rely only on the information in the Apple 2012 case to do this assignment. No further research is required).
2.Explain what specific Value Chain activities were implemented by Steve Jobs as part of Apple’s PC business strategy and how these actions delivered a competitive advantage for that business. (Students must rely only on the information in the Apple 2012 case to do this assignment. No further research is required).
