Buyer Behaviour (Marketing)

requiement

• Report structure, writing style, and referencing – 5 marks

• Create a list of 5 different meal options – 5 marks

• Introduce your participants, present their rankings and their summated discussion of each option – 10 marks

• Analyse and compare the responses of your participants using the theories of personality – 10 marks

• Analyse and compare the responses of your participants using the theories of demographics – 10 marks

• Provide marketing recommendations by applying the theories of learning and memory – 10 marks

• Total – 50 marks

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