Question #1: Pick a brand marketed in more than one country. Assess the extent to which the brand is marketed on a standardized vs. customized basis. Pick a product category. Consider the strategies of market leaders in different countries. How are they the same and how are they different?
Do Not pick Coca-Cola or McDonalds or Catsup for Q1
Question #2: Does an organization have ethical and social responsibilities when entering the global market? How do you determine the ethical standards in various countries? Provide examples of organizations that have effectively introduced products into foreign markets. What strategies did this organization employ to make the introduction a success? Also provide examples of organizations that have had unsuccessful product introductions in foreign markets. What factors contributed to this unsuccessful attempt?
