Task
You are required to:
• Revise the Context Analysis for your chosen brand, based on the verbal and written feedback provided for Assignment 1.
•
• Based on that context analysis, write a Marketing Communications Plan for your brand. This plan should contain the following sections:
• Main issues identified in the Context Analysis
• Marketing Communications Objectives
• Marketing Communications Strategy
• Tactics
Note: Please note how the marks are allocated on the marking scheme at the end of this document.
Main issues from Context Analysis 20%
Concise and very informative discussion of the context
Objectives and strategy 20%
Concise and thoughtful discussion, supported by excellent use of theoretical concepts.
Tactic 50%
A comprehensive range of promotional activities identified.
Critical analysis of the promotional activities identified.
Excellent use of theoretical concepts to support the analysis.
Presentation 10%
Excellent report structure, grammar and spelling and referencing where used
