Video Case Study:
Length: 4 – 5 pages (body text) excluding the title/cover page
Video Case Study: Apple and Microsoft (Pirates of Silicon Valley movie).
After viewing the video, develop comprehensive responses to the following guiding questions:
1. What external factors were present during this timeframe of Apple and Microsoft?
2. What internal factors contributed to the entrepreneurial successes of Apple and Microsoft?
3. Applying Porter’s Five Force Model, was the industry attractive or not during this timeframe?
4. What was the mission and vision of Steve Jobs?
5. What strategies (strategic options) do you perceive Bill Gates and Steve Jobs were pursuing?
6. What ethical, social, or environmental challenges do you observe in the video?
7. What strategic factors drove Apple and Microsoft?
8. What other personal learning from the video did you take away?
Goals: Students will have the opportunity to analyze two business contexts and strategies, compare and contrast the strategic and ethical leadership of the organizations, and synthesize and communicate the case in technical writing.
