I am only asking for the 1. executive summary and 6.comment and recommendations
This assignment is in report form with the following headings:
1. Executive summary
2. Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
3. Comments on both Micro and Macro environment
4. Brief analysis of consumer perceptions and behaviour about the brand
5. Marketing Mix (brief discussion)
6. Your comments or any recommendations
