Consultant Role: Written Case Analysis Format
1. Executive Summary: This section should be no longer than half a page. It should contain all relevant information and recommendations for a senior executive (such as a VP or CEO). Typically, senior executives do not have much time to read an entire report. It is important that a senior executive is able to get the important recommendations by reading this section!
2. Introduction/Background: This section should introduce the company, and any relevant history that will be necessary for a proper understanding of the issues and recommendations to be made. This section should culminate in identification and discussion of the Major Issue facing the company. That is, consider the essence of the case; the underlying issue to which all other issues or problems is related.
