Write a 5-6 page, double-spaced, typed, case study, research-driven report that analyzes how a studio’s marketing, merchandising & licensing, and various distribution outlets are mobilized during the release of a major tent-pole release of your choice from the last three years (e.g. IRONMAN, AVENGERS, STAR WARS) to create a “brand” both domestically and internationally in today’s corporate Hollywood.Your analysis of this tent-pole release should demonstrate your understanding of the concept of conglomerates and conglomerations and the way your film functioned as a transmedia text within them. If your film’s studio is a part of a conglomerate, you should consider the conglomerate’s holdings; the relative autonomy of your studio within its conglomerate; whether your studio is the conglomerate’s money maker or loss leader; and whether the other holdings of the conglomerate primarily provide material that your studio utilizes or vice versa. If your studio is not a part of a conglomerate, you should consider whether or not that is a benefit or a hindrance to their success; if they were in the past, why they are no longer; how do they continue to function in an industry increasingly dominated by conglomerates. You must use at least five reputable sources for your research. Those sources include industry trades like Variety, The Hollywood Reporter, and Deadline Hollywood, as well as newspapers like The New York Times, and The Los Angeles Times. Do not rely on sources such as Wikipedia or fan sites.Your paper must have an original and argumentative thesis statement, which should be underlined. The content of your paper should all then be in service of your thesis statement. Do not simply repeat information provided in class readings, lectures, or the discussion board. Your writing should be well organized, thorough, and concise. Your paper should be formatted according to MLA format using endnotes and a bibliography, or in-text citations with a works cited page. You should use Times New Roman 12 point font, with 1” margins and no extra spaces between paragraphs, etc
