Unit 5
Each DQ need to be between 150-200 words.
DQ 1
Impact of Channels of Distribution
Activity Context
This discussion helps you develop the skills to master the following course competencies:
- Integrate fundamental principles and applications of marketing to address business problems.
- Communicate in a manner that is professional and consistent with expectations for members of the business profession.
This discussion helps you develop the skills to master the following objective:
- Understand how supply chains impact business.
Activity Instructions
This discussion question requires you to read the “Outsourcing Cool” case study on page 325 of your Marketing Management text. The study presents a case of the Apple Corporation dealing with the importance of enforcing international labor laws in the supply chain. Companies are under pressure to reduce costs while abiding by international labor standards. Discuss the key issues of the case and how Apple should handle the labor practices of its suppliers.
