Visit an e-commerce site serving a niche market and assume that you have been asked to analyze the business. Conduct a simulated SWOT analysis on the Web site, including providing answers to the questions listed in Section 3.2.2. Be sure to include a SWOT diagram embedded in your text (Hint: Use Word/Insert/Table functions)
Figure 3-2: A SWOT chart is a valuable tool for
analyzing a business idea.
Strengths and weaknesses are considered internal factors that control or specifically contribute (good or bad) to the business concept. Opportunities and threats are external factors that are influenced to some extent by the environment or otherwise outside of a business’s control.
After filling in the chart, it is time to analyze the information. Ask the questions in the “Pathway to Doing a SWOT Analysis” box to start developing the SWOT analysis.
