International marketing/DB
Scouring the Global Media
Global media looks at U.S.-based companies differently than we do domestically. Multinational companies make mistakes all of the time. How does media in the rest of the world cover legally questionable activities of American companies abroad?
WEEK 4 MAIN DISCUSSION POST:
…this is the assignment portion for YOU:
The Internet houses links to numerous global English and non-English language foreign media sources. Find a story in a non-U.S. news source from the last decade about a U.S.-based company that had a legal issue in an overseas market.
Describe the situation in the news.
Since you are engaging in research, be sure to cite the source(s) in APA format.
