Please begin by reading:
Minchington, B., & Estis, R. (2009). Six steps to employer brand strategy. Retrieved on September 13, 2014 from: http://www.ere.net/2009/05/18/6-steps-to-an-employer-brand-strategy/
Muhl, C. J. (2001). The employment-at-will doctrine: Three major exceptions. Retrieved on September 13, 2014 from: http://www.bls.gov/opub/mlr/2001/01/art1full.pdf
Please prepare a 4-5 page paper (not including the cover and reference pages) in which you:
•Analyze the aging workforce from a human resource professional perspective and discuss the added value of having an aging workforce when recruiting new talent. Also, what impact will an aging workforce have on an organization’s overall image? Based on your experiences and research, describe a “thriving” employer brand.
•What trainings could you provide?
•How specifically might HRM determine whether or not there is value in having an aging workforce? What types of qualitative and/or quantitative data might need to be gathered?
